Norr is a rehydration drink with a noble purpose at heart. Their vision is “A future where no children or adults suffer from water shortage and dehydration”. For every bottle sold they donate one unit of Oral Rehydrations Salts (ORS through their partnership with UNICEF). Their concept – one for one – is at the core of Norr’s identity developed during my time working with Söderhavet. Numbers became the common dominator for Norr, binding together the overall concept with the exact ingredients used when making the optimal beverage. The brand name, Norr, simply alludes to the company’s heritage and the Nordics reputation for clean spring water.