PTK

PTK – the council for negotiation and cooperation, is a joint organization of 27 member unions, representing 880 000 salaried employees in the private sector in Sweden. Carrying the representative role of so many other organisations, PTK lacked their own unique and unifying voice.

Negotiation being one of their primary tasks, weighing different voices, interests and opinions, it was translated into a metaphor of scale and represented by the letter T. The new animated logo laid ground for the rest of the identity.